Japan Tobacco(JT) changes the name of its long-selling brand cigarette "MILD SEVEN" to "MEVIUS" for domestic market from February 2013 and internationally in next one year in order..
Its smell, taste and price will stay the same.
"MILD SEVEN" the world's 5th best selling brand sells 76.5 billion cigarettes in the world, however it doesn't sell in the countries in Europe where the use of the word "mild" is prohibited by regulations. JT expands more of foreign markets with the new brand.
"MILD SEVEN" released in 1977 is the best-seller with 30 percents share in Japan.
ＪＴ、マイルドセブン改称 「メビウス」で海外拡販 ―日本経済新聞
http://www.nikkei.com/article/DGXNASGF0803W_Y2A800C1EA2000/
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