7-Eleven "SEVEN CAFE" surpassed 100M cups

Convenience store 7-Eleven Japan on July 18 announced that it sold over 100 million cups of "SEVEN CAFE" drip coffee since the launch of the service in this January.
Currently, approximately 12,500 stores are serving coffee made inside each store. Each store sells 83 cups everyday in average.
It aims at 450 million cups in the first year.


「セブンカフェ」が1億杯突破、1日1店舗あたりの販売数は約83杯。　―Narinari.com
http://www.narinari.com/Nd/20130722333.html


Coffee consumptions in Japan and the world

Over 1,000 Starbucks in Japan

Which coffee chains do Japanese like?

Starbucks inside a city library

"McCafe" by Mcdonald's opened at Harajuku

"MILD SEVEN" will be "MEVIUS" from Feb. 2013

"MILD SEVEN" families

Japan Tobacco(JT) changes the name of its long-selling brand cigarette "MILD SEVEN" to "MEVIUS" for domestic market from February 2013 and internationally in next one year in order..
Its smell, taste and price will stay the same.
"MILD SEVEN" the world's 5th best selling brand sells 76.5 billion cigarettes in the world, however it doesn't sell in the countries in Europe where the use of the word "mild" is prohibited by regulations. JT expands more of foreign markets with the new brand.
"MILD SEVEN" released in 1977 is the best-seller with 30 percents share in Japan.


ＪＴ、マイルドセブン改称　「メビウス」で海外拡販　―日本経済新聞
http://www.nikkei.com/article/DGXNASGF0803W_Y2A800C1EA2000/