Rice of anime "Hyouka" will be released

"Eru Chitanda Rice"

Takayama Rice Cooperative Union will release "Eru Chitanda Rice" on December 1st. It has Eru Chitanda, a heroin of anime "Hyouka" printed on the package.
A 2 kilograms bag will be 1,575 yen($19.11) for regular, and 3,150 yen($38.23) for premium.


飛騨産米:袋に人気アニメ「氷菓」　角川とタイアップ　―毎日jp
http://mainichi.jp/select/news/20121122mog00m040022000c.html

Anime "Hyouka" brings economic impact of 2.1B yen

"Hyouka"

Aime "Hyouka" will bring economic impact of 2.1 billion yen per year to Gifu Prefecture where the story is situated, The Juroku Bank announced.
The bank estimated that the anime attracts 150,000 visitors per year to Takayama City creating the economic effect accompanied by such fees as logging, transportations and foods.
"Hyouka" is based on series of mystery novels by Honobu Yonezawa from the city.


アニメ「氷菓」県経済効果２１億円か　舞台の高山にファン　―岐阜新聞
http://www.gifu-np.co.jp/news/kennai/20120801/201208010939_17674.shtml