Two films of anime "Puella Magi Madoka Magica", "Beginnings" and "Eternal" on November 11th reached box office revenue of 1 billion yen($12.57M). The record was made only a month after the release of "Eternal" though it was played in only 43 theatres throughout Japan.
They summarize an entire serial drama showed on TV.
Breakdown so far
"Beginnings"
Release: Oct. 6 2012
Audience numbers: 357,000
Box-office revenue: 520M yen($6.5M)
"Eternal"
Release: Oct. 13 2012
Audience numbers: 336,000
Box-office revenue: 480M yen($6.0M)
［まどか☆マギカ］劇場版の興収が前後編で早くも10億円突破 ―マイナビニュース
http://news.mynavi.jp/news/2012/11/12/134/
"Puella Magi Madoka Magica" the movie promotional video 90 seconds
"Puella Magi Madoka Magica" the movie 15 seconds TV spots No.1, 2
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