More than 20 firms so far have implemented sales promotions tied up with film "Evangelion: 3.0 You Can (Not) Redo" coming to theatres on November 17th. Here are some examples.
All Nippon Airways (airline)
Displayed ANA-colored scale model of the robot at Tokyo International Airport and released smartphone AR app.
ANA x EVANGELION: http://ana-evangelion-2.com/index.html
Odakyu Electric Railway (railway)
Wrapping highway buses with the anime images and limited train tickets that have characters on them.
UNIQLO (clothing)
Sold character printed T-shirts
UT EVANGELION: http://www.uniqlo.com/jp/store/feature/uq/ut/evangelion/
LAWSON (convenience store)
Sold limited goods
EVANGELION Campaign: http://lwp.jp/eva/campaign/static/eva/
UCC (coffee and tea manufacturer)
Sold canned coffee that the anime characters on the cans
evacan: http://ucc-evacan.jp/
MONTEROZA (restaurant)
Gave discounts at izakaya bars if your name is the same as the characters
MONTEROSA x EVANGELION: http://www.monteroza-eva.jp/
BANDAI (toys and games)
Sold christmass cakes and iPhone cases
MARUI (commercial buildings and fashions)
Sold shoes and sweets
EVA x OIOI: http://voi.0101.co.jp/voi/webshop/evangelion12/index.jsp
Haruyama Trading (clothing)
Sold shirts and ties
EVANGELION x Haruyama: http://www.haruyama.jp/sp/eva/
TANITA CORPORATION (measuring instruments)
Sold pedometer that images characters
LAWSON x TANITA, Evangelion pedmeters: http://www.lawson.co.jp/campaign/static/eva_tanita/
Santen Pharmaceutical (drugs)
Used the characters' eyes on the packages of eye drops
Sante FX: http://www.santefx.jp/index.html
「エヴァンゲリオン」コラボ急拡大 ２０社超がＣＭやタイアップ ―SankeiBiz
http://www.sankeibiz.jp/business/news/121116/bsd1211160501000-n1.htm
Evangelion: 3.0 You Can (Not) Redo, the latest TV spot
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