Blue-ray and DVD of anime film "K-ON!" released in July 18th shipped over 260,000 packages in 12 days.
The film came to theatres in December 2011 gathered 1.45 million people with box-office revenue of 1.9 billion yen($24.31M).
[Special Edition]
Blue-ray 9,240 yen($118.24)
DVD 7,560 yen($96.74)
[Regular Edition]
Blue-ray 7,665 yen($98.08)
DVD 3,990 yen($51.06)
「映画 けいおん！」DVD、早くも26万枚！ ―映画.com
http://eiga.com/news/20120730/15/
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